Building a site for your visitors
You need to know who your audience is and how they behave before you can build a successful site.
Different audiences have different needs.
For example, there’s a case of contrasting a car enthusiast with a small business owner; what they focus on and concerning are different.
Knowing whom the audiences are by tracking the behaviors of the visitors coming to your site.
The first step is to spending time and thinking about who exactly you’re going to optimize the design of the site.
Sketching out the attributes of the visitors that one cares about, what they value, what their goals are, and what concerns might stop them from using my site.
Someone called this type of sketch as “persona”.
By focusing on this one individual, what actually done was making a lot amount of people enjoy using the website you produce.
Understanding how people browse the web
- By knowing what motivates the people, you may design a site that people enjoy using it.
- When people use the web, they’re almost always doing so to find information, not for pure entertainment.
- Most people visiting the site while having a specific goal in their mind, and we can tracing it from the searching engine; since that’s where they might access your website rather than a direct URL.
- By doing so, it helps you clarify what does the visitors want from your site.
All elements of the page should be helping to tell the story, and if they don’t help, you should get rid of them.
Let’s look at graphical elements of the site:
- Site decorations should be matched to the scene for what the site is about.
- Also, images should play a supportive role to the content.
- Besides, advertisements should be associated with what readers are likely to concern about.
Have a look at the textual elements of the site:
- Remember to cutting the amount of content on the page helps you be more clear on expressing the ideas.
“It’s normally possible to cut it by 50% compared to what you might have in a print based layout”by Chris Nodder
Furthermore, the appropriate fonts must be find which are legible on the screen.
In conclusion, this post introduced the following three points: think who the audience is before actually building the website, understand what the audience’s goals are by tracing the search engine; and using graphical and textual elements when building the site.